Role

UX.UI

Team

Aviv Havkin

Michal Ariel

01 Project Overview

The journey back Home Never Felt Safer for Students

WiseRide is creating a safer, smarter way for students to get around, eliminating the uncertainty of hitchhiking by connecting them with trusted rides.

02 The Problem

Traveling With unknown Driver Can be Dangerous And Frightening

Many students finish their studies late at night when public transportation in Israel is unavailable, leaving them to seek rides from others. However, they are often hesitant to accept rides from strangers due to concerns about harassment or lack of trust in the driver. This makes finding a reliable and safe ride home challenging.

Many students finish their studies late at night when public transportation in Israel is unavailable, leaving them to seek rides from others. However, they are often hesitant to accept rides from strangers due to concerns about harassment or lack of trust in the driver. This makes finding a reliable and safe ride home challenging.

The main Goal

Creating a safe travel experience for the student community, where they can share rides and communicate based on their shared travel requirements and needs.

Creating a safe travel experience for the student community, where they can share rides and communicate based on their shared travel requirements and needs.

03 Research

Competitor analysis

We analyze competitors to assess our goals and design choices.

Moovit Carpool

Set the fare for the ride
as a driver

set the fare for the ride as a driver

Money goes directly to the driver's bank

Insufficient information about the driver

Waze Carpool

Filtering drivers based on gender and personal acquaintance

Setting a fixed location

Requesting a ride from multiple drivers

Insufficient information about the driver

Bla Bla Car

See if the driver smokes

View the driver's profile

See if the carpool
is pet friendly

Not offering short term drive - only for a long distance

User Research

We conducted a quantitative study among 40 participants.

95%

Students avoid carpooling due to safety concerns, such as traveling with strangers, fear of harm, and harassment.

90%

Of users claim that driver information — such as a picture, gender, age, profession, and reviews — would increase their sense of security.

75%

students don't use
carpooling platforms

So how do students prefer to travel?

45%

Use their private car

40%

Use public transportation

15%

Carpool with friends,
people they know

Personas

Eden, 32
M.A Student in Biomedical Engineering

Eden, 32
M.A Student in Biomedical Engineering

Eden, 32
M.A Student in Biomedical Engineering

Pain points:

  • Afraid I won't find a ride in time and that the carpool driver will be from the middle east origin

Goals:

  • Save on taxi and public transport costs

  • Get a s sense of security

  • Find a ride on time

"As a student I work until late so there is no public transportation during these hours and I have to take a ride "

"As a student I work until late so there is no public transportation during these hours and I have to take a ride "

"As a student I work until late so there is no public transportation during these hours and I have to take a ride "

Tom, 35
M.A Student in Interior Design - rider

Tom, 35
M.A Student in Interior Design - rider

Tom, 35
M.A Student in Interior Design - rider

Pain points:

  • Afraid falling asleep on long rides

  • Spending a lot of money on gas

Goals:

  • Save on gas costs

  • Get a s sense of security

  • Share my journeys with fellow passengers

"I study in the north and only need to go to college two days a week. I live and work in the center, so the long drive is boring and exhausting."

"I study in the north and only need to go to college two days a week. I live and work in the center, so the long drive is boring and exhausting."

"I study in the north and only need to go to college two days a week. I live and work in the center, so the long drive is boring and exhausting."

User Flow

04 Design System

Colors

Typography

Assistance

H1

28px

H2

24px

H3

20px

Paragraph

16px

Smaller text

12px

Icons

Buttons

Shapes & Illustrations

05 Solution

The app connects students who are looking for rides with those offering them, creating a secure and trusted community.

It emphasizes safety through verified profiles, ratings, and feedback systems, enabling users to choose rides based on trust and past experiences.

By prioritizing safety and transparency, the app offers a reliable alternative to public transportation, making it easier for students to share rides without worry.

Onboarding

Registration & setup

Getting a ride

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