Role
UX.UI
Team
Aviv Havkin
01 Project Overview
The Complete Toolset for Modern Nursery Management
The GROW system is crafted to streamline daily operations and enhance the customer experience for nurseries. With a comprehensive suite of tools for employee management, inventory control, sales processing, delivery tracking, report generation, data analysis, and detailed plant information.
GROW delivers an all-in-one solution that boosts operational efficiency and accelerates business growth.
The main Goal
The system is to provide a holistic solution in one platform that enables nursery owners and employees to manage all aspects of the business easily, efficiently, and accessibly.
02 The Problem
Today, nursery owners face challenges in the daily management of their nurseries, such as inventory tracking, employee management, and report generation.
03 Solution
An advanced CRM system designed for nurseries and plant shops.
GROW simplifies operations with tools for employee management, point-of-sale functionality, and inventory control. Its built-in plant encyclopedia empowers employees to provide accurate care advice, while features like order management and integration with climate control systems ensure plants thrive year-round.
With its comprehensive and intuitive design, GROW enhances efficiency, streamlines daily tasks, and elevates the customer experience, driving business success.
04 Research
Competitor analysis
We analyze competitors to assess our goals and design choices.
Zoho Inventory
Intuitive Interface: A minimalist and simple design, especially suitable for beginner users.
Smooth Workflow Management: Navigation between inventory management, orders, and shipping pages is easy to understand and use.
Multilingual Support: Allows users from around the world to access functions naturally in their local language.
Information Overload: Report screens often present too much data, making it hard to spot key details
Less Mobile-Friendly: The mobile experience is less smooth, with overload on smaller screens
Odoo Inventory
Modern and Clean Interface: A contemporary design with smart use of colors to highlight important information
Seamless Multi-Channel Experience: Allows easy transitions between online and physical sales without losing data.
Easy Schedule and Sales Management: Simple and convenient navigation through inventory and order management processes
Learning Curve: For new users, the interface might be slightly confusing due to the abundance of options
Complex Menus: Sometimes, users feel that the system contains too many options in a single menu, which can be overwhelming
User Research
We conducted a comprehensive user research study including:
5 in-depth interviews and a questionnaire completed by 25 participants.
Which tools do you use daily in the nursery to manage your inventory?
respondents use paperwork to manage their nursery supplies
What are the primary challenges in managing the nursery?
67%
Find it difficult to predict and order the most popular plants
Struggle to track product wear and tear
Interviews
Here are a few key quotes from our interviews:
Personas
Pain points:
Feeling overwhelmed by the vast amount of plant information
Frustrated by his lack of knowledge in plant care and horticulture
Goals:
Quickly learn the basics of plant care and nursery management
Find plants in the nursery quickly and easily
Pain points:
Difficulty in managing a growing inventory
Lack of time for data analysis and proactive planning
Technology solutions are often too complex or not user-friendly
Information Architecture
User Flow
Main Manager Dashboard
The manager dashboard centralizes key operations and KPIs, offering quick access to sales performance, inventory levels, and employee activity.
The Teams widget
The Teams widget provides a clear overview of employee activity and status in real time.
It displays key details such as logged-in employees, shift schedules, attendance, and task assignments.
Managers can quickly identify who is on duty, review team performance, and assign tasks directly from the widget.
The Orders Widget
The Orders widget offers a quick overview of current and recent orders, including their statuses (e.g., pending, in progress, or completed).
Managers can track order details, prioritize urgent requests, and access shortcuts to update or process orders. This widget ensures efficient order management, helping teams stay organized and responsive to customer needs.
The Budgets Management Widget
Provides a snapshot of key financial performance metrics and allows filtering by time periods, including today, month, or year:
Displays revenue for the selected period
Tracks progress toward sales goals
Highlight the best selling product, helps the manager make informed decisions about what to stock and prioritize for future orders.
The Climate System Widget
This widget enables the manager to monitor and adjust climate settings to maintain a healthy environment for plants, ensuring optimal conditions for growth and productivity. Displays revenue for the selected period
Reports Dashboard
This dashboard helps managers track, analyze, and act on business performance, from sales and inventory to workforce and delivery management, offering a holistic view of operations.
The Sales Distribution Widget
The widget provides a detailed breakdown of how sales are spread across different channels such as online sales, in-store purchases etc.
The Revenue Update & Sales Distribution Widget
Revenue Update: Displays real-time revenue data, including today's total sales and progress toward sales targets. It shows a visual progress bar for managers to easily track how close they are to reaching their goals.
Product Performance:
Highlights top-selling products or categories, allowing managers to make informed decisions about inventory and ordering.
Displays sales performance across different departments (e.g., plants, accessories, tools), allowing managers to see which areas are generating the most revenue.
Cash register System
The Cash Register System is designed to streamline the point-of-sale (POS) process, allowing both employees and managers to efficiently handle transactions.
Key features include:
Filter by Categories: easily filter products by categories such as type of plants (e.g., indoor, outdoor) or product types (e.g., tools, accessories) to quickly find and add items to the cart.
Quick Access to Add Products: after adding products to the cart, employees can quickly add more products with a single click, streamlining the checkout process.
Product Search: enables search for specific products by name or category, making it easier to find and add items without scrolling through the entire inventory.
Barcode Scanning: Allows employees to scan product barcodes directly to add items to the cart, reducing errors and speeding up the checkout process.
Wiki Plants
The widget is designed to serve both customers and employees, providing essential plant-related information to enhance the customer experience and support staff knowledge.
Key features include:
Plant Profiles: detailed descriptions of plants, including growth conditions, care instructions, and ideal environments.
Search & Filter: search for plants based on type, care level, sunlight needs, and more.
Stock Management: quickly check plant availability.
05 Design System
Colors
